At Royal Brothers, I grew from Web Designer to Design Lead, shaping the company’s entire visual and product design ecosystem. I redesigned the mobile app, led the complete website overhaul, built scalable design systems, and managed the RB Merchandise Store vertical end-to-end. My work spanned UI/UX, branding, digital campaigns, and new vertical launches. I also led a team of 2 Graphic Designers and 3 UI/UX Designers, mentored multiple interns, and established structured workflows - planning, task allocation, sprints, and delivery tracking - to support the company’s rapid growth across India.